New marketing logo launched for Grantown
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Grantown can look forward to 2022 with confidence despite the ongoing challenges of the pandemic, the leader of the town’s business association has said.
While last year saw the cancellation of most of the town’s outdoor events – including its New Year party and fireworks display – two recent new additions to the High Street and the forthcoming opening of a major attraction have boosted hopes for a successful year.
Grantown Business Association chairwoman Karen Martin said that the town has unique attractions to offer tourists looking for a holiday in the Cairngorms National Park.
A new tourism campaign is branding Grantown ‘The Natural Place for People’ in marketing material.
Two vacant shops on the High Street have been brought back into use recently. Smarty Art, a ceramic painting studio, has reopened under new ownership, while craft brewery Two Thirsty Men has opened its off-licence in adjacent premises.
This summer will herald the opening of Scotland’s newest distillery, The Cairn by Gordon & MacPhail.
Mrs Martin said: “We are delighted that Smarty Art is back – with new owners and a fresh look. We wish Declan and Nikka Gallagher the best of luck with their new venture.
“Likewise, the opening of Two Thirsty Men is fantastic news. This business is bringing new life to a long-vacant shop. It’s great to have an off-licence adding to the mix of food and drink experiences in Grantown.
“Gordon and Sinead Whyte’s plans to create a brewery in the rest of the building will create a fantastic attraction to the town.
“The two businesses are a sign of continued confidence in the town and add to its vibrancy. We can be proud that our High Street is full of independent shops and we should be proud to tell everyone about our town.”
Supported by a grant from VisitScotland’s destination and sector marketing fund, the business association has also produced a video showcasing the businesses and activities in Grantown.
Well-known town musician Hamish Napier has contributed the music to accompany the film.
The grant is also supporting a range of marketing activity, including photography and social media promotions, to promote the town as a holiday destination to discover on foot or by bike in 2022.
Mrs Martin said: “New videos, photography and blogs have been created to showcase everything that is great about Grantown.”
Caitlin McLeod, regional development executive at VisitScotland, said: “The destination and sector marketing fund was created to support the sustainable recovery of Scottish tourism. It aims to help organisations reach out to new visitors within the UK.
“It has been a pleasure meeting and working more closely with GBA as they develop their campaign and I look forward to continuing working with them on future tourism opportunities.
“Our research shows visitors are looking for a holiday where they can connect with the local community, and Grantown’s new marketing activity will help to inspire visitors in that regard.”
