Mobile technology use booming in Highlands
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MOBILE technology use is booming among Highland businesses, a new survey has revealed.
The survey, which was publicised by Highlands and Islands Enterprise (HIE), show that the use of social media and mobile technology is on the increase.
In the report, businesses highlighted a move away from traditional website use since 2014 and an increased focus on the use of mobile technologies, social media, cloud and software solutions and data analytics.
David Oxley, director of business and sector development, at HIE, said: “HIE has been dlivering a digital development programme across the region since 2012, with more than 4,000 people taking part in one-to-one digital reviews, workshops, events and coming to our #hellodigital demonstration centres in Inverness, Forres and Dunoon.
“The latest survey figures demonstrate that more of our businesses are putting digital at the heart of their activity.
“A high number, 75 per cent, see digital technology as essential or important for their business. There is an increased awareness and demand for access to digital skills. Those using digital technologies say that the benefits include raised profile, better customer care and more efficient working practices.
“With around 80 per cent of the region’s homes and businesses able to order superfast broadband, we are continuing to help our communities to adopt new technologies alongside the on-going roll-out of better connectivity.”
