Macdonald Aviemore Resort reports strong summer to date
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Macdonald Aviemore Resort is reporting one of its strongest summers to date, as it reveals a significant rise in last minute bookings.
New data released by the leading hotel group reveals that 27 per cent of bookings made since Monday last week, July 25, represent an increase from the typical figure usually seen in this particular period of the year.
This pattern of '11th hour' reservations has been seen across the Macdonald Hotels Group’s portfolio of hotels and resorts throughout the UK, with rural destinations such as Aviemore and the Lake District, as well as bustling towns such as Windsor, remaining particularly popular amongst those seeking a last-minute staycation.
Last-minute bookings represent a significant increase in business for the hotel group compared with a pre-pandemic statistic highlighting the wide scale impact of the continued chaos across Britain’s airports this summer.
To mark the surge in last-minute bookings, Macdonald Aviemore Resort announced a summer flash sale, with an additional 10 per cent off all existing summer rates at select venues, which ran until Sunday.
Iain Miller, the resort's managing director, said: “This was due to be the summer of freedom and travel following long periods of restrictions and lockdowns.
“But the ongoing disruption at airports globally has definitely been a factor in people’s travel plans this year.
“While travelling abroad is still a highlight of the summer calendar for many, we’ve noticed a real surge in last-minute bookings this summer.
“We were proud to help our guests explore all Aviemore has to offer this season.”
• More information is available at: www.macdonaldhotels.co.uk/aviemore
