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Danish ASOS billionaire Anders Holch Povlsen clocked doing 82mph in BBC's Highland Cops show


By Scott Maclennan

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Anders Holch Povlsen with Highland traffic police after being caught speeding. Courtesy: BBC, Highland Cops.
Anders Holch Povlsen with Highland traffic police after being caught speeding. Courtesy: BBC, Highland Cops.

Publicity-shy Danish ASOS billionaire Anders Holch Povlsen got some unwanted attention after featuring in the latest episode of Highland Cops – a BBC series focussed on policing in the north of Scotland.

Mr Povlsen – who is estimated to be worth £6.5 billion and is the largest landowner not just in Scotland but the UK – was clocked doing 82 mph in Sutherland by two local bobbies and pulled over.

Mr Povlsen counts Glenfeshie Estate as his home when in Scotland and has several other landholdings in the strath including neighbouring Killiehuntly and Kinrara.

His Aviemore-based company Wildlands Ltd is a conservation organisation dedicated to a 200 year vision for re-wilding nature – much of it in Badenoch and Strathspey.

The officers approached him and told him Mr Povlsen that he was stopped because of his speed.

He received three points on his licence and a £100 fine.

Anders Holch Povlsen with Highland traffic police after being caught speeding. Courtesy: BBC, Highland Cops.
Anders Holch Povlsen with Highland traffic police after being caught speeding. Courtesy: BBC, Highland Cops.

One officer tells the camera: “When we are stopping people who are speeding, we’ll obviously have our discretion but there are certain thresholds we will abide to and we have to deal with offenders.”

Mr Povlsen was told by the side or the road that he was clocked doing 82mph near Achinduich, he was then followed at that speed for some time to record the fact he was apparently still speeding.

Another officer told him: “That is you speed recorded there, 82mph, at that speed there are two ways we can deal with it – there is a fixed penalty which is £100 and three points, alternatively if you don’t accept that then we will submit a report to the court which is in Tain."

Mr Povlsen then said: “No, that is fine, it is a nice sunny Scottish day” indicating that he would accept the points and the fine and there was no need to waste the officers’ time on challenging the allegation of exceeding the speed limit.

Finally an officer adds: “He was dealt with fairly in my eyes. He was caught with three points and a £100 fine and he is off on his way back home. "I would like to think he would be able to pay that fine.”


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