Trio hoping for monster hit with Loch Ness water
A Highlands business trio have unveiled a premium new monster product using water extracted from the most famous loch in the world following a six figure investment.
Inverness businessman John Oag has officially launched the new premium bottled water, Loch Ness Water, with fellow directors Dawn Younie and Imtaiz Ali.
The trio have also had support in the creation of the exclusive Loch Ness Water branding from local businessman Mark Alison, MD of Red Revolution.
Following three years of scientific research and development, the business trio are extracting water straight from the home of the Loch Ness monster, to be sold as bottled drinking water.
Significant sums of money and time has been spent researching the bottled water process by the business partners before investing in specialist extraction and filtration equipment.
The trio have also set up their own custom-built bottling plant in premises in Avoch, 12 miles from Inverness.
Loch Ness Water is currently producing the equivalent of 5,000 bottles of water a week but it is estimated that will double in the near future due to the already unprecedented demand.
The firm has already received orders from a number of hotels and are currently in discussions with a number of upmarket UK retailers.
Mr John Oag, managing director of Loch Ness Water, said: "The global phenomenon of Loch Ness and the Loch Ness monster is undeniable, and now people can have a chance to buy drinking water, that contains a piece of the mystery that is Loch Ness.
"This business is a passion and has taken a significant monetary investment and a huge amount of time to get off the ground.
"We have carefully researched every aspect of our product, from investing in the best filtration systems on the market, to choosing the correct size and style of bottles to sell.
"It’s the first time this has ever been done, and quite frankly I’m overwhelmed by the interest shown in the product to date.
"We have created a premium-bottled water that encapsulates part of the very jewel of the Highlands itself."
To meet strict regulations, for every batch of water taken from the loch, samples are sent for microbiological and chemical testing, before the product can be legally sold in the UK and internationally as a product suitable for human consumption.
Loch Ness Water is being produced in 100ml and 375ml glass bottles and will retail to hotels and premium retail outlets to cater for what they anticipate to be a high level of interest from the tourism and whisky market.
For more information about Loch Ness Water, see www.ness.scot or Facebook or Twitter @Lochnesswater
