Participants wanted for Four in a bed.

A TV production company is urging the owners of B&Bs and small hotels in the tourist hotspot of Badenoch and Strathspey to take part in a popular programme.

London-based Studio Lambert Ltd is casting for a new series of Channel 4’s popular ‘Four in a Bed’, celebrating great Bed and Breakfasts and small hotels around the UK.

Kayleigh Damen, the company’s producer, said: “Whether it be their five glowing stars or the quirky and unusual approach that the owners deem their unique selling point, the programme will look at the huge variety of accommodation providers around the country.

“We are looking for enthusiastic and proud owners who feel that their business stands out from the competition and has something special to offer for the price that visitors are charged.”

She added: “This series will not only feature a wide range of B&Bs but also small hotels. They’ll all be run by owners who are deeply committed to their business and can explain in a lively and engaging way why their place, and the area in which it’s located, is so good to visit.

“This is a potentially brilliant opportunity for owners to showcase their business on national television and highlight why customers should flock to visit them. We hope the programme will continue to encourage viewers to choose independently run places to stay in, rather than the larger chain operations.”

Each week, four places will compete against one another to be crowned that week’s best B&B or small hotel… and the judges of the competition will be the owners themselves – as they will each visit one another’s properties.