Local whisky is top global performer
Glenlivet whisky was one of the stand out performers for its owners Chivas Brothers for the financial year 2010/2011, it has been revealed.
The Glenlivet became only the second single malt to exceed a milestone of 700,000 nine litre cases, growing sales by 14% globally and ending a very strong year with the launch of its Master Distiller’s Reserve in UK airports.
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, said it had achieved impressive sales figures for all of its strategic brands.
Christian Porta, Chairman and CEO of Chivas Brothers Limited, said: "These impressive growth figures represent historical highs for many of our brands and demonstrate the depth of our aged-whisky and premium gin portfolio."
The Glenlivet brand is the biggest selling malt whisky in the United States and the second biggest selling single malt brand globally.
Since 2005, The Glenlivet has been the biggest contributor to the global single malt category and was only the second single malt to achieve sales of over 600,000 nine litre cases.
Last year The Glenlivet completed its £10 million distillery expansion increasing production capacity by 75% to meet global demand.
As well as The Glenlivet, the firms portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
