Highland Council reaching young voters through TikTok
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Highland Council has turned to TikTok to encourage young people in the Highlands to have their democratic say in the forthcoming Holyrood elections.
The local authority is using the social media channel as an alternative way to raise awareness and engage with young voters by providing information to the over 16s on how to take part in the election.
Innes Morgan, chair of the Highland Youth Parliament, has been key in assisting the council in the development of a series of short TikTok clips.
The TikTok clips are already attracting attention.
They are designed to help new voters know what to expect and how to cast their vote, so they feel confident in taking part in the upcoming election and know that their vote matters.
Returning Officer and Highland Council chief executive Donna Manson said: “We are aware of the ever-changing social media landscape and fully appreciate that young people use social media platforms such as TikTok.
"It is important to engage with as many age groups as possible, and in particular reach this younger audience who have the right to vote, in a way that resonates with them.”
The clips cover information on how to register, the different ways of voting, including in person at a polling station or applying for a postal vote in a fashionable format specifically aimed at catching the attention of our young people.
The deadline to register to vote is April 19 and to register for a postal vote is APril 6.
To apply for a postal vote you must be registered to vote first.
The quickest and easiest way to register is online here or alternatively, call the Electoral Registration Office on 0800 393 783 to request a paper form.
