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Chance to be inspired by business guru

By Gavin Musgrove

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An international business expert who has successfully brokered multi-billion pound deals, is hosting a two day negotiation masterclass to advise and inspire ambitious business leaders.

The two day ‘Strategic Negotiations’ masterclass, which includes a networking dinner, will be delivered by award winning speaker, Derek Arden.

Derek Arden will be leading a masterclass in strategic negotiations, Photo: Trevor Martin/HIE
Derek Arden will be leading a masterclass in strategic negotiations, Photo: Trevor Martin/HIE

It is the latest instalment of Highlands and Islands Enterprise’s (HIE) Entrepreneurship programme.

Arden, who attended the Harvard Business School, said: “Negotiation affects every aspect of a business.

"The masterclass provides delegates the opportunity to assess their own ability and more importantly build their skills.

“People can be a bit frightened of negotiating, but it is a skill that anyone can learn.”

He continued: “Understanding the psychological tricks, tactics and techniques will ensure you have the strategic nous to unlock your full potential.

“To be a successful entrepreneur you have to be a good negotiator.”

The masterclass equips delegates with the knowledge and tools to win new customers, enter new markets and achieve a competitive advantage.

HIE has said the networking dinner on the first evening is a crucial tool for business leaders to forge new contacts and share experiences with other like-minded individuals.

Louise MacDonald, senior entrepreneurship manager at HIE, said: “Entrepreneurship is essential to the prosperity of the Highlands and Islands and we have many ambitious entrepreneurs across the region. "As regional development agency, we are pleased to support these dynamic business leaders by helping them take their ventures to the next stage and strengthen the contribution they make to the region’s economy."

She continued: “That’s what these masterclasses are all about. They are fantastic opportunities to gain new skills and knowledge from experts in the field; coaches with proven track records who know what it takes to succeed.”

HIE’s suit of business coaching events are designed to help young companies unlock their potential and accelerate growth.

Arden has written more than 10 major business publications including the popular “Win Win Negotiating”.

The masterclass takes place April 30 and May 1 at Jurys Inn, Millburn Road in Inverness.

For more details visit website at http://www.hie.co.uk

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