Shoppers in Badenoch and Strathspey are being urged to give local firms a boost by supporting their local high streets and rural businesses this weekend on Small Business Saturday.
And on the following day, the capital of Badenoch will stay open and offer all sorts of festive extras for local consumers with its annual Sunday Funday.
The Federation of Small Businesses wants people to get behind Small Business Saturday by exploring and using the strath’s independent shops, bars, restaurants and other services.
Local politicians from all political parties are backing the campaign in the Highlands & Islands and Rhoda Grant MSP was delighted to drop in to Mr Simm’s Olde Sweet Shoppe in Aviemore to highlight the campaign in advance.
David Richardson, the FSB’s Development Manager in the Highlands and Islands, said: "The FSB recognises that our high streets and small businesses face challenges that cannot be resolved by a single day’s trading.
"However, if we urge our communities to use the busiest shopping day of the year to support Badenoch and Strathspey’s many independent enterprises, we can give firms a real boost while hopefully introducing locals to great local businesses that they’ll use time and time again.
"Small Businesses Saturday is designed to celebrate and support the country’s small business community, encouraging the public to reach out and try the great products and services the small firms in their community can supply."
Last year, customers spent £717m with small UK businesses on the Saturday, an increase of 15 per cent on 2015 spending.
Rhoda Grant stressed: "Everyone should support local small business as these are independent businesses who are at the very heart of our communities. They provide local jobs and spend profits locally as well. These businesses face very real challenges from larger companies and multinationals.
"Small businesses need to be supported to survive and the best way we can support them is to shop there."
All through Sunday afternoon at Kingussie, there will open shops offering complimentary mulled wine and cakes, with art, floral and photo exhibitions from one end of the town to the other. From 2.30pm Santa will be in his grotto at the Star Hotel and at 4.30pm the pipe band will lead the parade to the Christmas tree lighting.