Dalwhinnie Distillery could soon be offering drams as early as 9am to accommodate bus tours.
The whisky premises is popular with tourists who often visit Dalwhinnie first in a whistle-stop tour and due to licensing laws it is too early for them to be provided samples.
Now distillery manager Ewan Mackintosh has applied to Highland Council’s licensing board to ask for earlier opening hours.
A report for Tuesday’s board meeting said this will allow visitors to taste the whisky on offer before continuing on the rest of the tour.
It stated: "The distillery hosts some 50 to 100 whisky enthusiast tours per year.
"The coach tours are on a strict itinerary and Dalwhinnie is usually their first call. It is for them that having the authorisation to offer a range of whisky tastings at an earlier hour is sought."
The report added that there have been no objections to the application and planning officers believe the earlier hours will be acceptably run.
It added: "The distillery has a trouble-free operating history and has won several tourism industry awards."
Currently the distillery can sell alcohol between 11am and 8pm Monday to Saturday and at 12pm on Sundays.
If the new licence is granted it will extend the hours to 9am until midnight every day.